You Matched with the Spirited Brand Personality!
You Matched with the Spirited Brand Personality!
THE RESULTS ARE IN, AND YOU MATCHED WITH…
The Spirited Brand Personality
Your business is bold, creative, and full of energy. Your audience is looking for something that sparks inspiration, stirs emotion, or gives them something exciting to share. They’re drawn to brands that celebrate curiosity, self-expression, and the joy of learning or creating something new. Your aesthetics should feel modern & magnetic—bright visuals paired with confident, clever messaging.
Words that could describe you
Passionate, fun-loving, open, playful, inventive, eager, charismatic, colorful, new, trendsetter, curious, creative, original, imaginative, bold, dynamic, daring, motivated, emotional, nostalgic, fresh, and exciting.
How to Connect with Your Audience
Your Brand Needs to Spark Inspiration in your Ideal Customers
The way you should connect with people is through excitement, color, and curiosity. Your ideal customers aren’t just looking for information—they want inspiration. They’re craving bold ideas, emotional resonance, and something worth remembering. Think of brands like Disney, GoPro, Urban Outfitters, Red Bull, or Adobe Creative Cloud—each one makes people feel like they’re part of something exciting and alive.
Small businesses that fit this brand include creative studios, bold personal brands, and experience-driven offerings—like artists, content creators, event planners, entertainers, unique retailers, and businesses launching innovative or trend-setting products.
add Build Instant Curiosity
Hook your audience with playful language, dynamic visuals, or a quirky concept that pulls them in and makes them want to explore.
add Create a Spark of Recognition
Make people feel seen and celebrated—like they’ve found a brand that gets them. Speak to their creativity, identity, or passion.
add Inspire Forward Motion
Give people a reason to come back for more—whether it’s through empowering content, bold visuals, or playful calls to action that make them smile.
01
Messaging
Teach, Entertain, and Keep It Clever
Your voice should be confident, playful, and intelligent—like a wildly creative teacher who makes learning feel like an adventure. Use descriptive language, vivid metaphors, and a touch of wit to bring your message to life. Don’t be afraid to make bold statements, crack a smart joke, or get a little nostalgic. This kind of messaging turns passive readers into raving fans.
02
Visual Identity
Design That Bursts With Energy
Your visuals should feel like a creative playground—modern, expressive, and impossible to ignore. Every element should draw people in and make them feel something.
Logo: Clean sans-serif or bold slab serif; add a custom twist for personality
Colors: Vibrant, high-contrast hues mixed with strategic neutrals
Fonts: Modern sans-serif with expressive display or handwritten accents
Layout: Asymmetrical or full-bleed sections that feel editorial and alive
Movement: Bold hover effects, subtle animations, scroll-triggered surprises
Photos: High-energy, expressive, colorful; show action, creativity, or personality
Icons/Graphics: Artistic, abstract, or trend-forward
Illustrations: Hand-drawn or collage-style; layered and creative
Grid: Flexible and editorial, with intentional overlap or contrast
Motion: Quick transitions, playful interactions, GIFs or videos that grab attention
03
How To Best Serve Your Customers
Show Them What’s Possible—and Make It Fun
Inspire Their Dreams
Let your offering be a launchpad. Show people how they can thrive, grow, and express themselves through what you provide.
Encourage Exploration
Use your platform to share tips, fresh ideas, or playful prompts that encourage personal growth and self-improvement.
Celebrate Creativity and Meaning
Start a movement, host a challenge, or create nostalgic or artistic content that gives people a sense of purpose and joy.
Offer Fun, Personal Perks
Make customers feel valued with fun surprises—free gifts, trend-based promos, personalized touches, or affiliate perks that make them part of your journey.
Bring Your Brand to Life—The Spirited Way
Whether You’re Building for a Client or Yourself, You Deserve a Site That Pops with Personality
Launch a site that’s packed with energy, creativity, and bold, on-brand style—without starting from scratch
done
Give your audience an experience that’s fun, expressive, and totally unforgettable
done
Finally, have a website that attracts the right people—built on Squarespace, the best platform to grow your business online.
done
For Web Designers and Small Business Owners
Get A Website For Your Spirited Brand
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The Spirited Template: Mega Edition
For Web Designers
Launch client sites 3x faster with a fully styled, strategy-backed template built for brands like this one.
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![Multiple website homepage designs laid out flat, featuring images of coffee, pastries, interior decor, and pets, with various headlines and navigation menus.]()
Hire Us to Build It for You
For Small Business Owners
Get a custom website that feels like home—built for your brand, done for you, and ready to grow.
to Make the Web Feel a Little More Human
Meet the Heart Behind Well Made Sites
Hey, I’m Sarah Ann—a web designer, photographer, and big believer in meaningful work done with purpose. I started Well Made Sites because I saw a pattern: web designers burning out trying to serve their clients well, and small business owners stuck in overwhelm, unsure how to bring their vision to life online.
I wanted to create a better way—one that brings calm to the chaos and heart to the process. That’s why I chose the name Well Made Sites. Because I believe a good website should be more than just beautiful or functional—it should be thoughtfully built, grounded in purpose, and made to truly serve the people behind it.
Whether you're a designer looking for tools to simplify your process, or a business owner ready for a brand that finally feels like you, Well Made Sites was created with you in mind. You deserve a website that works hard, feels right, and stands the test of time—and I’m here to help you build it well.
Not Sure This Is the right brand personality for you?
Retake the Quiz to Find Your Best Fit
Some businesses don’t fit perfectly into one brand personality—and that’s completely normal! The most important thing is to stay grounded in the heart of your brand. That’s your foundation. While you can always layer in different colors, fonts, or messaging to create a certain feel, the core of your brand should reflect your deeper purpose and values. If this result doesn’t quite feel like the right fit, feel free to retake the quiz.
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