you’re business is known as…
A Spirited Brand Personality
Your ideal customer needs a business that is creative, inventive, and joyful. Create for them an engaging environment where they can create a sense of enjoyment, self-improvement, and/or recognition. Your aesthetics need to be modern and edgy, paired with an exciting message.
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Words t0 describe you
Passionate, fun-loving, open, playful, inventive, eager, charismatic, colorful, new, trendsetter, curious, creative, original, imaginative, bold, dynamic, daring, nostalgic, motivated, emotional, fresh, and exciting.
tone of voice
You need an energetic voice. Talk as if you’re a teacher. Use descriptive language with vivid metaphors. Explain serious concepts with quirky humor in an out-of-the-box, jovial manner. Be uplifting, intelligent, and confident. Keep it trendy.
Aesthetics
You need to create an environment that engages and excites like a hands-on classroom would.
Dynamic colors balanced with neutral palettes.
Contemporary sans-serif fonts pairs with slab-serif headers.
Add handwritten or decorative fonts for an unique, artistic feel.
Dramatic, full-bleed backgrounds.
Bold underlines and unique hover effects & movement.
Attention-grabbing photos and graphics.
How to Serve Your Customers
Inspire their dreams. Position your offerings as inspiring people to thrive or bond with a movement.
Encourage self-improvement. Keep them coming back for more by sharing tips and insights with your audience.
Foster creativity and nostalgia. Create vibrant experiences, use experimental methods of advertising and marketing, inspirational social media content or blog posts with thought-provoking premises, or even develop an artistic movement that gives our lives a sense of continuity, meaning, and creates lasting value.
Provide excitement through recognition: Celebrate trends, holidays, and birthdays; Give free gifts, discounts, or provide affiliate programs for your most loyal customers; add personalization to your products
Match this Style
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Designed to capture the hearts of your ideal customer, the Genuine Website templates embodies
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Designed to capture the hearts of your ideal customer, the Genuine embodies
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Includes Instagram Story & Highlight Templates, Facebook Templates, and Pinterest Design Graphics
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hello there!
I’m Sarah Sargent
I’m so glad that we connected! And since you let me quiz and assess who your small business personality is, here’s some info about myself!
I’m a small-town Tennessee mama who loves wide open spaces, long bike rides, and continually evolving my own definition of a ‘life well lived’. I’m obsessed with all things marketing, podcasting, entrepreneurship, and self-education! I’m the girl people would immediately think of everytime they ate mac & cheese, lol. And I turned a $300 Craigslist camera into a seven-figure empire. A major life-and-career renovation & revolution created through many side-hustles!
Now, I’m teaching people how to break old, worn-out rules, build their own rad businesses, and seek out their own definition of that life well lived.
Ready to learn more?
Your Brand Personality is just one aspect to your entire Brand Profile. Join my 3 Day Branding Challenge where you’ll learn how to communicate your Brand Story to truly captivate the hearts of your audience.