you’re business is known as…
A Reliable Brand Personality
Your ideal customer needs a business that is intelligent, efficient, and orderly. They need a structured environment where you help them reduce hassle, present high-quality information, and/or provide a sense of safety. Your aesthetics need to be traditional and timeless, paired with an empowering message.
Recommendations
Words t0 describe you
Independent, courageous, challenging, ambitious, motivating, decisive, resourceful, organized, creative, responsible, intelligent, clever, disruptive, humble, confident, prosperous, honest, brave, and dutiful.
tone of voice
You need a confident voice. Talk like a humble superior. Use sophisticated language to convey complex ideas. Be direct and motivating. Speak to their innermost desire to come out as victors and overcome any obstacles in their paths. Keep it factual.
Aesthetics
You need to create an environment that’s conducive for taking in information. It’s should be calming, yet highly structured to break up the texts and keep attention. Forward and straight to the point.
Neutral color palettes balanced with accents of primary colors.
Mixture of classic serif and sans-serif fonts. Bold headers paired with clean sub-headers.
Negative space & large backgrounds to avoid information overload. Predictable, structured layouts that can be somewhat modern. Objective photography and graphics that are easily recognizable.
How to Serve Your Customers
Share proof of concept. Position your offerings as proven opportunities for people to survive, thrive, and improve the world.
Provide applicable and resourceful content. Tell stories through data and science-backed research, romanticize courage, discipline, and ambition through visual and written materials.
Create safety and stability. Use innovation to improve your offerings through certified research, social proof with customer testimonials, and maintain high standards. Strive to be a market leader.
Empower your audience. Provide a unique solution that wasn’t previously there. Help your audience get organized so they can tackle problems efficiently moving forward. Leave a lasting impact so they feel motivated to pay it forward.
Match this Style
Introducing the James Collection
The James Squarespace 7.1 Template, $499
Designed to capture the hearts of your ideal customer, the Genuine Website templates embodies
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The James Marketing Kit for Canva, $199
Designed to capture the hearts of your ideal customer, the Genuine embodies
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Includes Instagram Story & Highlight Templates, Facebook Templates, and Pinterest Design Graphics
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hello there!
I’m Sarah Sargent
I’m so glad that we connected! And since you let me quiz and assess who your small business personality is, here’s some info about myself!
I’m a small-town Tennessee mama who loves wide open spaces, long bike rides, and continually evolving my own definition of a ‘life well lived’. I’m obsessed with all things marketing, podcasting, entrepreneurship, and self-education! I’m the girl people would immediately think of everytime they ate mac & cheese, lol. And I turned a $300 Craigslist camera into a seven-figure empire. A major life-and-career renovation & revolution created through many side-hustles!
Now, I’m teaching people how to break old, worn-out rules, build their own rad businesses, and seek out their own definition of that life well lived.
Ready to learn more?
Your Brand Personality is just one aspect to your entire Brand Profile. Join my 5 Day Branding Challenge where you’ll learn how to communicate your Brand Story to truly captivate the hearts of your audience.