you’re business is known as…
A Refined Brand Personality
Your ideal customer needs a business that is influential, poised, and charming. They need an elegant environment where you provide status, a positive impact, and/or a sense of belonging. Your aesthetics need to be beautiful and creative, paired with a blissful message.
Recommendations
Words t0 describe you
Elegant, sophisticated, ambitious, charming, polished, glamorous, purposeful, passionate, cultured, creative, determined, emotive, extraordinary, detailed, high-quality, provocative, composed, stylish.
tone of voice
You need a charming voice. Put them on a pedestal. Make them feel special and powerful by using careful word choices that convey a sense of protection. Be formal and respectful. Create an experience where they are the king or queen of their own story.
Aesthetics
You need to create an environment that impresses your audience to a point that shows them they can have it too.
Neutral color palettes against bold blacks and stark whites
Thin sans-serif fonts for an elegant, high-end feel.
Add handwritten or script fonts for a unique edge on feminine luxury.
Create a flawless experience.
Dramatic, full-bleed backgrounds.
Carefully composed photography for an editorial feel.
Expensive textures like glass, crystal, jewel-tones, silver or fine china.
Composed layouts with a tailored, artistic feel.
Modern, custom embellishes and sub-marks.
How to Serve Your Customers
Impress your audience. Position your offerings as the finest to help them thrive, be accepted, find love, or bond with a community.
Show your prestige. Tell stories through social-backed research, romanticize beauty, truth, and love through visual and written materials.
Create belonging and affiliation. Form communities, movements, or projects that your customers can unite by. They will build trust, be willing to pay a premium, and highly recommend your brand.
Provide status through recognition. Offer reward programs with tiered levels, enhance intimacy with personalized customer service, emphasize the symbolic value your offerings bring, create perceptions of exclusivity, deliver on all brand promises.
Match this Style
Introducing the Refined Collection
The Aspen Squarespace 7.1 Template, $499
Designed to capture the hearts of your ideal customer, the Genuine Website templates embodies
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With my built-in branding, you’re set up to attract your ideal customer, which helps save you time, energy, and resources in your marketing game.
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Launch your website in days, not months with my 5 Day Launch Course.
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The Aspen Marketing Kit for Canva, $199
Designed to capture the hearts of your ideal customer, the Genuine embodies
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Includes Instagram Story & Highlight Templates, Facebook Templates, and Pinterest Design Graphics
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hello there!
I’m Sarah Sargent
I’m so glad that we connected! And since you let me quiz and assess who your small business personality is, here’s some info about myself!
I’m a small-town Tennessee mama who loves wide open spaces, long bike rides, and continually evolving my own definition of a ‘life well lived’. I’m obsessed with all things marketing, podcasting, entrepreneurship, and self-education! I’m the girl people would immediately think of everytime they ate mac & cheese, lol. And I turned a $300 Craigslist camera into a seven-figure empire. A major life-and-career renovation & revolution created through many side-hustles!
Now, I’m teaching people how to break old, worn-out rules, build their own rad businesses, and seek out their own definition of that life well lived.
Ready to learn more?
Your Brand Personality is just one aspect to your entire Brand Profile. Join my 3 Day Branding Challenge where you’ll learn how to communicate your Brand Story to truly captivate the hearts of your audience.