You Matched with the Genuine Brand Personality!

You Matched with the Genuine Brand Personality!

THE RESULTS ARE IN, AND YOU MATCHED WITH…

The Genuine Brand Personality

Your business is down-to-earth, caring, and/or ethical. Your audience needs a relaxing environment where you create a sense of belonging, a good social image, and/or a charitable impact. Your aesthetics need to be simple and smooth, paired with a positive message.

Multiple hands of diverse people stacked together in a show of unity and teamwork.

Words that could describe you

Simple, caring, responsible, ethical, down to earth, real, family-oriented, humble, honest, sincere, generous, wholesome, original, loyal, cheerful, sentimental, friendly, agreeable, trustworthy, nurturing, welcoming, relaxing, comfortable.

How to Connect with Your Audience

Your Brand Needs to Make People Feel Something in their Heart

The way you should connect with people is through warmth, honesty, and genuine care. Your ideal customers aren’t looking for flashy sales tactics—they’re craving comfort, trust, and a sense of belonging. Think about the way brands like Dove, Target, Hallmark, and The Honest Company make people feel. That’s your lane.

Small businesses that fit this brand include heart-led services, community-driven efforts, and purpose-driven organizations—like family photographers, therapists, wellness brands, nonprofits, ethically sourced product lines, and local initiatives that bring people together.

add Build Instant Trust

Your tone should be clear, kind, and steady—helping people exhale and feel at ease the moment they land on your site.

add Create Real Belonging

Make people feel welcomed, seen, and understood without needing to prove anything.

add Show You Care

Let your visuals, words, and services reflect genuine thoughtfulness—like you truly want the best for the people you serve.

Two women having a conversation at a table with a cup of coffee, notebook, and books in a cozy, well-lit living room.

01

Messaging

Talk to Your Audience Like A Friend

In all of your messaging, your voice should be lighthearted and kind—like talking to a trusted friend over coffee. Ditch the jargon and keep things simple, clear, and full of heart. Use emotional language that invites your audience to feel something: reference the comforts of home, shared laughter, slow mornings, and the small joys that make life meaningful. Speak with empathy and honesty, using gentle encouragement instead of pushy sales talk. This kind of messaging creates emotional safety—and that’s what makes people not just listen, but lean in.

Close-up of white sand dunes with ripples and shadows.

02

Visual Identity

Design That Feels Like a Deep Breath

Your visual identity should feel gentle, grounded, and honest. The goal isn’t to impress—it’s to invite. When people land on your site or scroll past your content, they should feel like they’ve found a place where they can exhale. Every design choice should reflect the calm clarity your audience craves.

  • Logo: Plain font or simple icon

  • Colors: Needs to feel Inspiring, Nurturing or Secure

  • Fonts: Timeless, easy-to-read pairings

  • Layout: Structured but flowy with white space

  • Movement: Subtle hovers, gentle transitions

  • Photos: Connection, candid, and real

  • Icons/Graphics: Minimal, hand-drawn or line style

  • Illustrations: Soft and organic if used

  • Grid: Clean and calming

  • Motion: Slow, smooth, never flashy

Two women hugging and laughing outdoors with green foliage in the background.

03

How To Best Serve Your Customers

Lead with Heart and They’ll Keep Coming Back

Share Your Heart
Be open about what you value and why it matters. Frame your offerings as a way to help people feel accepted, loved, or part of something meaningful.

Be Genuinely Helpful
Offer tips, stories, and insights that reflect everyday life. Your content should feel like a thoughtful conversation, not a sales pitch.

Foster Belonging
Build community through shared values, movements, or group experiences. When people feel like they’re part of something, they trust you more—and stick around longer.

Give Back
Find a way to make a difference. Donate products or services, support local causes, choose sustainable practices, or create an ethical project your audience can support.

Bring Your Brand to Life—The Genuine Way

Whether You’re Building for a Client or Yourself, You Deserve a Website That Feels Like Home

Feel confident launching a website that’s already aligned with your brand values—calm, caring, and true to who you are.

done

Create a client experience rooted in trust, clarity, and connection—with a process that’s fast, easy, and heartfelt.

done

Finally, have a website that attracts the right people—built on Squarespace, the best platform to grow your business online.

done

For Web Designers and Small Business Owners

Get A Website For Your Genuine Brand

  • A desktop computer, a laptop, a tablet, and a smartphone displaying website templates on a white background.

    The Genuine Template: Mega Edition

    For Web Designers

    Launch client sites 3x faster with a fully styled, strategy-backed template built for brands like this one.

    Get It Now
  • Multiple website homepage designs laid out flat, featuring images of coffee, pastries, interior decor, and pets, with various headlines and navigation menus.

    Hire Us to Build It for You

    For Small Business Owners

    Get a custom website that feels like home—built for your brand, done for you, and ready to grow.

    Reach Out Now

★★★★★

  • "This template gave me everything I needed—and nothing I had to second-guess. I launched a full site in two days that looks and feels completely custom. My client cried when she saw it. Worth every penny."

    — Ashley R., Web Designer

  • "I felt completely taken care of from start to finish. Sarah listened to my heart for the business, and somehow turned it into a website that feels like me. It’s beautiful, easy to use, and my customers keep complimenting it."

    — Kristen M., Small Business Owner

  • "Working with Well Made Sites was the first time I didn’t feel overwhelmed by building a website. Everything was so thoughtful, so personal, and so clear. I’ve never felt more confident putting my brand out into the world."

    — Jordan T., Small Business Owner

Portrait of a smiling woman with blonde wavy hair, wearing a black button-up shirt, standing against a plain white background.

to Make the Web Feel a Little More Human

Meet the Heart Behind Well Made Sites

Hey there, I’m Sarah Ann—a web designer, photographer, and big believer in meaningful work done with purpose. I started Well Made Sites because I saw a pattern: web designers burning out trying to serve their clients well, and small business owners stuck in overwhelm, unsure how to bring their vision to life online.

I wanted to create a better way—one that brings calm to the chaos and heart to the process. That’s why I chose the name Well Made Sites. Because I believe a good website should be more than just beautiful or functional—it should be thoughtfully built, grounded in purpose, and made to truly serve the people behind it.

Whether you're a designer looking for tools to simplify your process, or a business owner ready for a brand that finally feels like you, Well Made Sites was created with you in mind. You deserve a website that works hard, feels right, and stands the test of time—and I’m here to help you build it well!

Not Sure This Is the right brand personality for you?

Retake the Quiz to Find Your Best Fit

Some businesses don’t fit perfectly into one brand personality—and that’s completely normal! The most important thing is to stay grounded in the heart of your brand. That’s your foundation. While you can always layer in different colors, fonts, or messaging to create a certain feel, the core of your brand should reflect your deeper purpose and values. If this result doesn’t quite feel like the right fit, feel free to retake the quiz.

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