You matched with the…
The Genuine Brand
Your business is down-to-earth, caring, and ethical. Your audience needs a relaxing environment where you create a sense of belonging, a good social image, and/or a charitable impact. Your aesthetics need to be simple and smooth, paired with a positive message.
Recommendations
Words that could describe you
Simple, caring, responsible, ethical, down to earth, real, family-oriented, humble, honest, sincere, generous, wholesome, original, loyal, cheerful, sentimental, friendly, agreeable, trustworthy, nurturing, welcoming, relaxing, comfortable.
Your Audience
Your audience needs a business that is down-to-earth, caring, and ethical. Your customers need a relaxing environment where you create a sense of belonging, a good social image, and/or a charitable impact.
Messaging
You need a lighthearted voice. Talk as you would to a friend. Use emotional language with heart-provoking metaphors. Appeal to happy memories, comforts of home, and feelings of security. Be honest, simple, positive, and empathetic.
Visual Identity
You need to create a space for your customer to relax & breathe.
Simple logo icon or plain font logo
Soft, & neutral color palettes
Timeless font pairings
Structured, flowy layouts with organic patterns
Subtle movements & hover effects
Image/Photography Style, Graphics & Iconography, Illustrations, Grid Style, Audio, Motion / Animation
How to Best Serve Your Customers
Share your heart. Position your offerings as positively helping people be accepted, find love, or bond with a community.
Provide relatable and helpful content. Keep them coming back for more by sharing tips and insights with your audience.
Create belonging and affiliation. Form communities, movements, or projects that your customers can unite by. They will build trust, be willing to pay a premium, and highly recommend your brand.
Setup ways to give back: Give % of profit towards a Sustainable Cause, Non-Profit or Community, Sponsor a Fundraiser, Donate your Products or Services, Go Green with Eco-Friendly Products, Create an ethical movement or project.
Your brand strategy pairs with…
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Description text goes here
hello there!
I’m Sarah Sargent
I’m so glad that we connected! And since you let me quiz and assess who your small business personality is, here’s some info about myself!
I’m a small-town Tennessee mama who loves wide open spaces, long bike rides, and continually evolving my own definition of a ‘life well lived’. I’m obsessed with all things marketing, podcasting, entrepreneurship, and self-education! I’m the girl people would immediately think of everytime they ate mac & cheese, lol. And I turned a $300 Craigslist camera into a seven-figure empire. A major life-and-career renovation & revolution created through many side-hustles!
Now, I’m teaching people how to break old, worn-out rules, build their own rad businesses, and seek out their own definition of that life well lived.
Ready to learn more?
Your Brand Personality is just one aspect to your entire Brand Profile. Join my 3 Day Branding Challenge where you’ll learn how to communicate your Brand Story to truly captivate the hearts of your audience.