You Matched with the Distinct Brand Personality!

You Matched with the Distinct Brand Personality!

THE RESULTS ARE IN, AND YOU MATCHED WITH…

The Distinct Brand Personality

Your business is principled, purpose-driven, and stands to challenge the status quo. Your audience is craving a brand that stands for something real—one that’s unafraid to say, “There’s a better way.” They’re drawn to brave messaging, bold visuals, and communities that make them feel like they’re part of lasting change. Your brand should be both inviting and daring, leading with truth, clarity, and a visual identity that’s unmistakably yours.

A group of brown fur seals as chicks surrounding a single adult emperor penguin with black, white, yellow, and orange feathers among them.

Words that could describe you

Independent, dutiful, courageous, kind, humble, warm, dedicated, empathetic, open, adventurous, gracious, willing, brave, durable, true, understanding, compassionate, honest.

How to Connect with Your Audience

Your Brand Should Stand for Something Unmistakable

The way you should connect with people is by being bold, honest, and unapologetically mission-driven. Your ideal customers are looking for clarity, integrity, and leadership. They want a brand that tells the truth, offers better alternatives, and invites them into something bigger than themselves. Think of brands like Vice News, Patagonia, Warby Parker, A24, Space X, and Amnesty International—they’re different by design, known for putting purpose above polish and values above profit.

Small businesses that fit this brand include mission-led companies, advocacy-driven brands, and bold disruptors—like ethical fashion lines, sustainability-focused startups, social impact consultancies, independent media platforms, and values-based product makers.

add Build Instant Recognition

Use visuals, symbols, and structure that leave no question about what you stand for. Make it clear, memorable, and proud.

add Create a Sense of Purpose

Your messaging should make people feel like they matter—and that their voice and choice can impact real change.

add Inspire Bold Action

Be the guide, not the hero. Empower your audience to step forward, speak up, and take action that aligns with their values.

Group of people protesting climate change, holding signs that say "We want a change," "Stop plastom," and "Act now." One person uses a megaphone. Others hold a picture of Earth and a rainbow flag.

01

Messaging

Speak the Truth. Say It With Heart.

Your tone should be formal, serious, and encouraging. Say what others won’t. Let your audience know what’s broken and exactly how you’re fixing it. Be clear. Be direct. And above all—be respectful. You’re not just promoting a brand; you’re leading a movement. Back up your bold ideas with data, heart, and calls to action that demand more from the world and your reader.

A hand holding three bananas, two yellow and one green, against a pink background.

02

Visual Identity

Design That Makes a Statement

Your visuals should be bold, clear, and unmistakably you. This isn’t the place for blending in. It’s where you create a visual identity so distinct, people recognize it like a tattoo—the more they see it, the more it sticks.

  • Logo: Strong symbols, block text, or hand-crafted marks that feel unique and symbolic

  • Colors: High-contrast palettes—think black & white, bold reds, dynamic greens, or soft neutrals with edge

  • Fonts: Bold, thick sans-serifs; custom lettering for extra impact

  • Layout: Structured and directive; build it like a guided path with bold call-to-actions

  • Movement: Unexpected animations, hover effects, bold reveals—surprise and direct

  • Photos: Real people, raw stories, cultural movements; center emotion and action

  • Graphics/Icons: Purposeful symbols; use icon/text pairings for “This, Not That” comparisons

  • Illustrations: Edgy, minimal, or sketch-style—human and imperfect is welcome

  • Grid: Strong column structure with flexibility to break rules when making a point

  • Motion: Bold transitions, sharp cuts, and purposeful pacing

Person sitting on a wooden bench reading a newspaper, with blurred outdoor background.

03

How To Best Serve Your Customers

Lead with Truth. Rally with Purpose. Build with People.

Lead with Your Why
Be transparent about what needs to change and how your work helps solve it. Your story is the strategy.

Create with Impact
Don't just market—move people. Flash mobs, installations, videos, campaigns with a point of view. Be expressive, clever, and unforgettable.

Turn Purpose into a Movement
Build a brand that feels like coming home to what matters. Let people rally around shared beliefs, lost traditions, or future ideals. Your community isn’t just an audience—it’s a force for good.

Be the Voice That Breaks the Pattern
Speak up in a way that calls people back to courage, integrity, and collective hope. Combine powerful data with nostalgic ideals to show what’s possible—and what’s worth fighting for.

Bring Your Brand to Life—The Distinct Way

Whether You’re Building for a Client or Yourself, You Deserve a Site That’s Smart, Strong, and Built to Last

Launch a site that challenges convention and champions your mission—loudly and clearly

done

Empower your audience with a strong visual identity, direct messaging, and a guided experience they won’t forget

done

Finally, have a website that attracts the right people—built on Squarespace, the best platform to grow your business online.

done

For Web Designers and Small Business Owners

Get A Website For Your Distinct Brand

  • A desktop computer, a laptop, a tablet, and a smartphone displaying website templates on a white background.

    The Distinct Template: Mega Edition

    For Web Designers

    Launch client sites 3x faster with a fully styled, strategy-backed template built for brands like this one.

    Coming Soon
  • Multiple website homepage designs laid out flat, featuring images of coffee, pastries, interior decor, and pets, with various headlines and navigation menus.

    Hire Us to Build It for You

    For Small Business Owners

    Get a custom website that feels like home—built for your brand, done for you, and ready to grow.

    Reach Out Now
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to Make the Web Feel a Little More Human

Meet the Heart Behind Well Made Sites

Hey, I’m Sarah Ann—a designer, photographer, and big believer in meaningful work done with purpose. I started Well Made Sites because I saw a pattern: web designers burning out trying to serve their clients well, and small business owners stuck in overwhelm, unsure how to bring their vision to life online.

I wanted to create a better way—one that brings calm to the chaos and heart to the process. That’s why I chose the name Well Made Sites. Because I believe a good website should be more than just beautiful or functional—it should be thoughtfully built, grounded in purpose, and made to truly serve the people behind it.

Whether you're a designer looking for tools to simplify your process, or a business owner ready for a brand that finally feels like you, Well Made Sites was created with you in mind. You deserve a website that works hard, feels right, and stands the test of time—and I’m here to help you build it well.

Not Sure This Is the right brand personality for you?

Retake the Quiz to Find Your Best Fit

Some businesses don’t fit perfectly into one brand personality—and that’s completely normal! The most important thing is to stay grounded in the heart of your brand. That’s your foundation. While you can always layer in different colors, fonts, or messaging to create a certain feel, the core of your brand should reflect your deeper purpose and values. If this result doesn’t quite feel like the right fit, feel free to retake the quiz.

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