you’re business is known as…
A Distinct Brand Personality
Your ideal customer needs a business that is brave, independent, and defiant. They need a problem-solving environment where they can learn about your alternative solutions that impact the world for the better. Your aesthetics need to be eye-catching yet structured, and paired with a message that illicits change or discovery.
Recommendations
Words t0 describe you
Independent, dutiful, courageous, kind, humble, warm, dedicated, empathetic, open, adventurous, gracious, willing, brave, durable, true, understanding, gracious, compassionate, honest, and humble.
tone of voice
You need a encouraging voice. Let them know about about the negative impacts of the current norms and how your offerings are better solutions. It’s okay to shock them. Be truthful and direct. Talk in a formal, respectful, and serious manner.
Structure & Visuals
You need to create an environment that models what your client could look like if they joined your community. Personify them. Give them a visual that represents your message and display how they can stand behind it.
Get a tattoo. Not literally lol, but you need a big visual that represents your message so that it’s distinct and recognizable the more people see it.
Be recognizable by being different. Don’t look like anyone else.
You need to provide a guided tour that ends with a bold call-to-action. 'This, Not That' text boxes with icons for clear explanations. Bold underlines, unique hover effects, and unexpected movement. Thought-provoking photos & graphics. Structured layouts that lead to a call-to-action
High-contrast complementary color palettes. For a brash message, use more dynamic color tones. For a heartfelt message, use softer tones.
Thick sans-serif fonts with bold headers
How to Serve Your Customers
Share your heart. Position your offerings as positively helping people to survive, thrive, be accepted, find love, bond with a community, or improve the world.
Foster creativity and expression. Create vibrant experiences, use guerrilla marketing methods of advertising like flash mobs, skywriting, treasure hunts, or funny videos to catch attention, with thought-provoking premises that can be artistic, comical, and mind-boggling.
Create belonging and affiliation. Form communities, projects, or develop a movement that gives our lives a sense of continuity, meaning, and creates lasting value. You could even take a stand for something bigger like global warming, clean oceans, or school safety.
Educate and empower. Tell stories through data and science-backed research, romanticize courage, discipline, and ambition through visual and written materials, create vibrant experiences, center your values on things that benefit a collective, push big ideas and demand a cultural or social shift or a widely recognized problem, lead by example, be inclusive, make a statement in your design, end with a call to action.
Match this Style
Introducing the Bodhi Collection
The Bodhi Squarespace 7.1 Template, $499
Designed to capture the hearts of your ideal customer, the Genuine Website templates embodies
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With my built-in branding, you’re set up to attract your ideal customer, which helps save you time, energy, and resources in your marketing game.
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The Bodhi Marketing Kit for Canva, $199
Designed to capture the hearts of your ideal customer, the Genuine embodies
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Color Palettes, Font Pairings, Brand Board
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Main Logo, Secondary Logo, and Favicon Templates
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Business Card, Notecard Design, Sticker, Thank You Card
hello there!
I’m Sarah Sargent
I’m so glad that we connected! And since you let me quiz and assess who your small business personality is, here’s some info about myself!
I’m a small-town Tennessee mama who loves wide open spaces, long bike rides, and continually evolving my own definition of a ‘life well lived’. I’m obsessed with all things marketing, podcasting, entrepreneurship, and self-education! I’m the girl people would immediately think of everytime they ate mac & cheese, lol. And I turned a $300 Craigslist camera into a seven-figure empire. A major life-and-career renovation & revolution created through many side-hustles!
Now, I’m teaching people how to break old, worn-out rules, build their own rad businesses, and seek out their own definition of that life well lived.
Ready to learn more?
Your Brand Personality is just one aspect to your entire Brand Profile. Join my 3 Day Branding Challenge where you’ll learn how to communicate your Brand Story to truly captivate the hearts of your audience.